About São Paulo



To Visit

São Paulo

São Paulo is a metropolis of many faces. At the same time, it is the most important economic center of Brazil, it is the capital of culture in Latin America; with leisure, knowledge and entertainment offers that match to no other. A typically urban metropolis covered in a vast green area.

An innovative and vanguard city that preserves in its architecture, arts and gastronomy a past composed by the mix of over 70 nationalities. And, in parallel to preserving traditions, it keeps itself modern. Tuned in is the correct term to describe it. To know better the city only two things are required: an open mind and the willingness to dive in head first in this city that never sleeps.

São Paulo is home to the world’s largest community of Japanese descendants outside of Japan.

Cultural Attractions

The world of arts and theatrical plays stands out in São Paulo. Latin America’s cultural center, São Paulo has 101 museums, 282 movie theaters, 146 libraries and around 40 cultural centers; besides several popular festivities and fair that take place in its streets. Besides this, the city has 182 theaters. They are places for spectacles of all artistic veins, which range from Broadway musicals super productions to vanguard theater.

Mandatory visit for tourists from all over Brazil and other countries, monuments and buildings in São Paulo downtown  and the officially named Municipal Market Paulistano, known by many just as Cantareira or Mercadão is one of the most traditional tourist spots in the city.

Diverse Gastronomy

Diversified and extremely rich gastronomy; the city gathers some of the best restaurants in Latin America and the world – amongst its over 15 thousand restaurants and 20 thousand bars. There are national and international options, which reach every customer. Besides the culinary of 52 countries, São Paulo is famous for its food trucks and “gastronomic little fairs”, which nowadays take over the streets of the city.

The city has 442 Italian restaurants and 584 Japanese restaurants.

12 restaurants with Michelin stars.

Agitated Nightlife

São Paulo’s nightlife is a faithful portrait of the city: frenetic, creative and democratic. In 2014, columnist Mark Manson, from CNN, elected the Paulista capital as one of the ten best places in the world in parties, nightclubs and other night time programs. São Paulo was the only Brazilian city to figure on the list. It has room for it all, ranging from sertanejo, R&B, rock´n´roll and samba; electronic music, pop and forró. Vila Madalena, Itaim Bibi, Vila Olímpia, Downtown and Barra Funda are some of the busiest neighborhoods for those who like to enjoy the night in the capital.

Nature, animals and green areas

Even being the largest economic center of Brazil, and a mainly urban metropolis, São Paulo preserves its areas of contact with nature; where it’s possible to do sports, spend outdoor’s time and get to know several kinds of animal species. Some of these places are São Paulo Zoo, São Paulo Aquarium, Butantan Institute and the 111 parks spread out around the city, like Ibirapuera, Villa Lobos, University of São Paulo (USP), Juventude, Água Branca and Parque Estadual da Cantareira.

Ecotourism Site

Around 50 kilometers away from Downtown São Paulo it is possible to find a landscape with lots of green, tourist attractions and living with nature. On the location, which stays at the extreme South of the City, you will see waterfalls, parks, Native American villages, ecumenical centers, observation decks and even a butterfly nursery.

The area is part of the Parelheiros and Capela do Socorro districts and includes also part of the Parque Estadual da Serra do Mar, Brazilian natural heritage, and two APAs – Áreas de Proteção Ambiental (Environmental Protected Areas) of the city called Bororé-Colônia and Capivari-Monos; which together occupy 25% of municipal territory. Under the registered name of São Paulo Ecotourism Zone, the main goal of the city’s administration is to ensure the preservation of the region and at the same time promote it as a sustainable tourism site.

Enjoy an exciting day of white water rafting in beautiful Juquia River in Juquitiba.

Pet friendly capital

In São Paulo, animals can also feel at home. Nowadays, there are several parts of the city in where the company of these pets is allowed and there are also special products for them; like in Le Botteghe di Leonardo, which has created the ice cream Peppino, specially for dogs. Besides this, on March 2015, the City Hall has sanctioned a law that authorizes the presence of domesticated animals (inside proper transportation cases) inside city buses. Pets are conquering their territory in the city! There are also plenty of hotels ready to host these beloved family members.

City Tour In Sao Paulo

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